Prospect Research Ratings

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You and your organization have worked hard to build your donor database. Now that you have more donors and friends, you probably don’t know each of them personally. How do you find your best prospects among the many? Who should you spend the most time with? Who should get the most mail? Donor prospect ratings remove the guesswork. Your time and resources are limited. Using donor prospect ratings prioritizes your best donor prospects so you can focus on them, boosting your fundraising success. Why should you use donor prospect ratings? Anytime you want to narrow a large list of donors to the best prospects for your fundraising goals, you can use donor prospect ratings. Aspire Research Group has helped clients find those last donors to wrap-up a campaign, find major gift and planned giving prospects, and create special and annual mailing lists. What are donor prospect ratings? Donor prospect ratings are a numerical value derived from an analysis of donor records. Aspire Research Group provides a type of prospect rating called RFM scores and applies them to each and every donor in your database:			Suggested Resources for Further Learning Articles Get Ready for a Prospect Screening! by Jen Filla Books Fundraising Analytics: Using Data to Guide Strategy by Joshua M. Birkholz Blogs CoolData by Kevin MacDonell Prospect Research by Blackbaud
Recency	Identifies best prospects for annual appeals: We know that those who have given recently are more likely to give again. Donors often feel good after giving and if asked before that feeling fades, are more likely to give than other donors and non-donors.
Frequency	Identifies best prospects for planned giving: Donors who give frequently – multiple times a year or even monthly – feel good about your organization. This continual engagement and closeness to your organization identifies those most likely to consider your organization a part of their family by making a planned gift.
Monetary	Based on giving, identifies possible prospects for major gifts (is NOT a wealth screening): There are donors in your database who have made small gifts and are capable of giving more. The monetary rating will not identify them. However, combined with the other ratings, the monetary rating does a good job of alerting you to those donors you may want to investigate further for major gift capacity.
RFM Total	Identifies best prospects overall: When you need a holistic look at who are your best donor prospects, this total score gives it to you.
Why should you use Aspire Research Group’s RFM ratings? Aspire Research Group’s RFM ratings are an affordable solution to complement your existing prospect screening results or on their own. Whether your donor database is big or small, these ratings help you get to know your donors better. RFM scoring is a proven and flexible prospect research scoring method used by organizations big and small. Pricing Price depends on the type of data you have in your database and the number of records. Usual turnaround time is two weeks or less. Please call or email for more information about your specific needs and situation: (727) 231-0516 or (800) 494-4132 or jen at aspireresearchgroup.com Our Guarantee Aspire Research Group is dedicated to providing professional prospect research to all organizations. We are so committed to your success that there is no expiration date or limitation on the number of support calls you make to us. We want to be sure the tools don’t keep you away from your prospects – ever.

Headquartered in Tampa Bay , Florida * jen at aspireresearchgroup.com * (727) 231-0516 or (800) 494-4132 ©2009-2010 Aspire Research Group LLC